As anyone who knows us at Superhero will tell you, we are nothing if not an ecological bunch.
You only have to look at Hinges sack cloth shirt or Tom’s solar panel hat to know that!
So with this in mind we were very pleased to be asked to contribute a film to green issues website www.dothegreenthing.com

We made a film to extoll the virtues of using body heat to keep warm to would be green folk the world over.

Using stop frame photography (step forward and bow super snapper, Richie Hopson), a bunch of American Apparel T-Shirts and the cutest lovin’ couple since those ‘love is’ characters we came up with this….
http://www.dothegreenthing.com/green_actions/use_body_warmth/video

Watch it and say aaaaaahhhh!

Some months ago Fat Face came to us to help them launch their new flagship store in Princesshay, Exeter.
We suggested they throw a great big end of summer party in a park, and the Big Fat Day Out was born!

We created posters, leaflets, direct mail, radio and instore TV to let Exeter know what was coming its way.
…and Exeter turned up in the thousands to enjoy the day!

Well its been a while since we had time to look at the old blog!
We’ve been busy…
TV ads for Warners, universal and Sony Music.
New fashion names Betty Barclay, Sixty Group and Fat Face.
Not to mention naming and promoting Xfm’s new user generated daytime show.

We’ve barely had a chance to get on the new office wii…

Don’t take your eyes off the telly this weekend!
Our Sony BMG TV spots for R&B superstar Omarion go live!

This month sees Superhero’s involvement with London Fashion Week continue. Once again we created the identity, graphic work and publications which become the world wide face of the event.
This season we used a shot taken from ID magazine by photographer Daniel Jackson.

It’s London Fashion Week again and for the 21st season running, Superhero have been The British Fashion Council’s agency of choice.
For this season’s image we shot a dazzling, diamond encrusted Union Flag made by jeweller Swarovski.

As we blow out our first birthday candle, we thought it would be a great opportunity to talk about our brand new campaign for New Look. The brief was to promote their ever growing range of shoes and our pitch winning idea posed the simple question: What is the universal answer to everything? More Shoes! The 5 press executions and posters were shot by Sandro Sodano and can be seen in just about every woman’s magazine imaginable, on escalator panels, in-store, online and on cash machines. You can even hear them on radio!

Heres the work… (click to enlarge!)

It’s fantastic to welcome Cartoon Network Round Our House!
Our pitch winning TV campaign, shot by director Urban Strom is currently on air and it was great to work with such large quantities of watermelons,
bananas and mashed potato.
A press and poster campaign can also be seen in magazines and schools up and down the country.

Click Here to play: Ben 10.mpg

Were all a bit full of ourselves today as we can announce a new addition to the Superhero client cupboard: New Look, our new favourite high street fashion star.
We’d like to thank honorary Superhero Murray Partridge for the intro.

So London Fashion Week might be over but that doesnt
stop the city’s Fashionistas from heading down to the Natural
History Museum for London Fashion Weekend.
Superhero once again are proud to provide the design and
advertising for this, the consumer part of fashion week.
We’d like to thank our good friend Alex Flynn for the illustration
used this and last season.