New Look More Shoes Launch
As we blow out our first birthday candle, we thought it would be a great opportunity to talk about our brand new campaign for New Look. The brief was to promote their ever growing range of shoes and our pitch winning idea posed the simple question: What is the universal answer to everything? More Shoes! The 5 press executions and posters were shot by Sandro Sodano and can be seen in just about every woman’s magazine imaginable, on escalator panels, in-store, online and on cash machines. You can even hear them on radio!
Heres the work… (click to enlarge!)
